About Us

Our History 

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Bill Way

Live Free LLC was founded by Bill Way, CEO and owner, in October 2009. The Healthy Smart Mart™ brand was created in 2018 although the company has been assisting clients in setting up profitable vending machine operations since 1988 under it's former name, Freedom Technology. The company was originally founded by Bill Way in March 1972 under the name Way & Associates Inc. 

Bill Way is the best-selling author of Vending Success Secrets - How anyone can grow rich in America's Best Cash Business! in print since 1988 and now in it's 3rd edition. His next book release coming in October, 2020 is titled Micro Market Mania - NEW Opportunities with Vending Gone Wild!

Micro markets are the future of break-rooms! Our "app-based" cashless payment system is Covid compliant and the key to your success!

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Demand is Staggering

You'll offer at least 40% healthy items including fresh fruits, salads, sandwiches and premium drinks together with the popular, time-honored standard snack and drink fare.

Sales are tracked in real time and a robust reporting system is available through your password-protected private portal. Payments are collected through our Master Merchant Account and transferred to your bank account daily via ACH.

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Why Choose Us?

4 years in development by a 48-year old company: Our proprietary state-of-the-art business system is one-of-a-kind. This app-based technology is COVID friendly since there are no keypads, terminals or screens to touch or wipe down. Only the users personal cell phone is used to complete payments.

Healthy Smart Mart™ and Live Free LLC started way back in 1972 and has a reputation which is beyond reproach and verifiable through the Better Business Bureau.

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Training & Support

Full training by our staff and other industry experts provided via live and recorded webinars, teleconferences. Ongoing support delivered in the same manner. Our company culture is celebrated with training and fun at annual events for clients, team members, suppliers and staff which have been held in Boca Raton, FL, Las Vegas, NV, San Juan, Puerto, Rico, Montego Bay, Jamaica, Nashville, TN and elsewhere. Next event planned is in Las Vegas, NV March 16th thru 19th, 2021.

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